Eiswelt Gelato is an international dessert shop with 2 locations: one in Southern, California and the second in the center of Harajuku in Tokyo, Japan. Handcrafted by team members, customers can customize Eiswelt’s in-store made gelato into fun characters. Eiswelt Gelato’s mission is to have all of their customers walk out with a smile on their face.
Brand identity for Eiswelt Gelato captures the sophisticated fun and charm of their creations. As “founders of animal shaped gelato,” iconography of original mascots were created to further establish the brand and act as a way-finding system to each of the stores.
