Schneider Electric is a multinational corporation leading the digital transformation of energy management and automation solutions. They came to Column Five for a visual rebrand that included several components for a larger campaign. This included a rebrand identity style guide, an interactive ebook, and a motion graphic explainer video.
Illustration Guide
Exploration of style samples lead to the finalization of Schneider Electric's visual identity. Three distinct options were presented and two ideations were chosen to be a part of the final rebrand. Both styles that were chosen provide warmth and approachability to the overall Schneider Electric brand. Neutral colors were presented alongside Schneider Electric's palette to create a clear and ownable visual language.
Interactive Ebook
Using the new visual identity for Schneider Electric, assets were created for an interactive digital ebook. The ebook design features a responsive double scroll look.
Motion Graphic
Accompanying the interactive ebook, an explainer motion video was storyboarded and designed. This video shows the story of a mother and child visiting an aquarium, one of the many kinds of facilities around the world that are powered by Schneider Electric.
