St. John: Button Customization Events
CLIENT:
St. John
SKILLS:
Art Direction
Digital Design
Social Media
In partnership with Harrods, St. John hosted a button customization event where clients personalized their newly purchased jackets with infamous buttons from the St. John archives. Overall art direction for this event showcases the artisanal craftsmanship of each unique button. Direction was applied for digital, social, and print usage and transferred to ongoing button customization events in St. John’s boutiques as well as partnerships with Saks Fifth Avenue, Nordstrom, and Neiman Marcus.
